Nintendo’s mobile push is going pretty well so far


There’s a good chance that the future of Nintendo will depend on how well its push into the mobile market goes, so it’s good to hear that the company’s first mobile app has been really successful so far. Known as Miitomo, the app has been downloaded 2.6 million times in the last week, according to a report from SurveyMonkey on Monday, and has already managed to accumulate more than 4 million active users since it was released at the end of March.

Late last month, Nintendo released its first mobile game in the United States: Miitomo, causing a ton of hype. The game is based on Nintendo’s adorable “Mii” characters, which were first launched in 2006 with the launch of the Wii console. So, what is the game like? My experience felt more like a social experiment or interaction, similar to Glu’s Kim Kardashian, Zynga’s The Ville, or EA’s Sims. There is a lot of commentary and debate on whether the app is even a game or just a gamified social experience. But let’s leave the debate on definitions and gameplay aside, to focus on a more important question: given all the hype, how is the game doing? We turned to SurveyMonkey intelligence to find the answers. In a nutshell, Miitomo is crushing it and Nintendo seems to have a hit on its hands! The game, propelled by featuring by both Apple and Google, quickly rocketed to the top of the charts. Every day last week, the game was downloaded an average of 370,000 times. Roughly two-thirds of the app’s downloads are on iOS, with the remainder on Android.

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