Hot on the heels of the announcement that Microsoft is selling its feature phone business for $350 million, Nokia decided to announce that it’s going to be re-entering the mobile market. Microsoft sold the business to a subsidiary of Foxconn by the name of FIH Mobile, and a newly-formed Finnish company by the name of HMD Global, both of which will be working with Nokia to create a new generation of Nokia-branded smartphones and tablets. Unsurprisingly, these mobile devices will be powered by Android.
Microsoft has announced that it’s selling its feature phone business for $350 million in a group deal to FIH Mobile, a subsidiary of Chinese hardware manufacturer Foxconn, which manufactures iPhones for Apple, and a newly formed company called HMD Global. The deal includes Microsoft’s entry-level mobile device assets and the Nokia brand name, as well as its manufacturing facility in Hanoi, Vietnam. The transaction is expected to be finalized in the second half of this year. When it is complete, HMD will be able to sell Nokia-branded feature phones as well as Android-based smartphones and tablets. The new firm plans to invest more than $500 million over the next three years to market its mobile products worldwide. The idea is to capitalize on Nokia’s brand equity, which it garnered over several years making high-quality feature phones as well as Windows Phone-based smartphones. However, this won’t be the first time the brand’s label will grace an Android-based device. Near the end of 2014, it launched the beautiful $250 N1 tablet but didn’t make it widely available around the world. Hopefully, its launch with HMD will see its products in stores across the globe soon.
