Nvidia released two graphics cards last year based on its new Maxwell architecture, known as the GTX 970 and GTX 980, that were met with universal acclaim due to their high-performance, low power intake, and relative affordability. I actually bought a GTX 980 myself, but it still cost me several hundred bucks. While the price was good for a card of that level, it’s not exactly within the price range of most gamers. This is something the company has addressed today by releasing the highly-anticipated GTX 960, another Maxwell card that offers impressive performance for a much more palatable $200.
Nvidia is launching a series of new desktop graphics chips for PC gamers, and this one is aimed at the sweet spot of the market. These chips are one of the necessary ingredients, in addition to Microsoft’s Windows 10 operating system announced yesterday, that could deliver a big boost for PC gaming this year. Targeted at $200 graphics cards, the new Nvidia GeForce GTX 960 chip is the latest based on the Maxwell architecture that was first introduced last year. Nvidia has already launched high-end Maxwell-based graphics chips dubbed the GeForce GTX 980, which the graphics chip maker said was the world’s fastest graphics processing unit (GPU). These chips are aimed at mainstream gamers, like those who play multiplayer online battle arena (MOBA) games such as League of Legends, the world’s most popular online PC game. These gamers want a lot of performance for the dollars they spend.