Oracle builds on its BlueKai acquisition to create the Data Cloud

Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach customers and prospects across multiple channels. As part of Data Cloud, Oracle is offering two services. The first is Oracle DaaS for Marketing, a subscription-based product that provides access to large pools of anonymized user data. Oracle is also introducing DaaS for Social, which “delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends,” according to a statement.