It seems like every day there’s a story about yet another company announcing it will accept Bitcoin. Individually, most of these stories produce a collective ‟meh,” mattering more in the aggregate sense of a global consumer economy gradually warming to the idea of online currencies, a concept unknown to all but a small cadre of true believers as recently as a year ago.

In late October, there was a brief mention of retailer Overstock.com in a New York Times piece that noted the online retailer was considering accepting bitcoin, but decided they would put a hold on that objective (partially due to the fact that bitcoin is still a ‘gray area’ in terms of financial law).