Two former technology bigwigs have banded together to bring cell phone recycling to the streets. Ron LeMay, formerly Chief Executive for Sprint Wireless and David Edmonson, ex-CEO of Radio Shack created the company eRecyclingCorps with the idea of trade-in schemes that encourage users not to simply throw out their old devices.

The service will be available initially through Sprint stores, but the pair hope the initiative gains traction. In the US alone, 130 million cell phones are used, abused and cast aside, and eRecyclingCorps is hoping to persuade users to recycle between 20 to 30 million of them.

The company’s main task is to collect and assess the devices to determine which can be refurbished and which are simply ready for recycling.

As reported by Reuters