Product Hunt, the popular new website that showcases the latest tech products has raised $6.1 million. The Series A funding, led by Andreesen Horowitz with participation from Reddit Founder Alexis Ohanian, brings the startup’s total funding to $7.1 million. Steven Sinofsky, the former Microsoft exec who is currently a board partner at Andreesen Horowitz, will also join Product Hunt’s board of directors.

“I had thought of Product Hunt as a lifestyle business,” CEO and founder Ryan Hoover tells me when we spoke Tuesday afternoon on the eve of today’s announcement that he has raised a $6.1 million series A led by Andreessen Horowitz. That was six months ago, before he had incorporated Product Hunt, before he joined Y Combinator’s summer 2014 class of startups, before Product Hunt had become the darling of folks devoted to learning about and building new products. “I thought I could grow it from $4,000 a month to $20,000 a month and run Product Hunt and have a nice life off that. Then I saw it could be bigger.”