Reddit has a pretty strong policy against self-promotion, but a new site launched by the company may help its users do just that. Redditmade is a crowd-funding site in the same vein as Kickstarter, though there are a few differences between the two services. Unfortunately, Redditmade isn’t quite as wide-open as Kickstarter, which lets you take pretty much any idea and pitch it to the masses. Reddit’s take on crowd-funding is limited to T-Shirts and other physical objects.
Reddit is continuing to expand its presence beyond its wildly popular sharing site — known as the front page of the internet for many — after it jumped into the world of crowdfunding with Redditmade, a service that allows moderators to set up projects which can be backed by Redditors. The move comes at an interesting time for the cult website. Reddit raised a whopping $50 million at a $500 million valuation last month and is making bold moves to be more than just a community of information. CEO Yishan Wong has plans to introduce a virtual currency for the service — which he said is close to becoming profitable — and that’s something that could fit nicely with Redditmade as it looks to amp up its revenues. Even without that link, Reddit racks up over five billion monthly page views and 115 million unique visitors each month, which makes its jump into crowdfunding a significant one.
