With 77% of B2C marketers capturing leads from Facebook, it's fair to say that it deserves your attention. Referral marketing is becoming an essential part of most online marketing divisions. Continued growth in online advertising is overwhelming users with product and service choices. Similar to that of offline marketing over the last few decades, organizations are turning to their customer base to create a new marketing channel.
Ambassador, a referral automation software, takes a dive into how brands are utilizing Facebook to create brand ambassadors.
About the Author
Tommy Swanson contributed articles about social media, digital marketing and online business to TECHi. His archive includes coverage of Facebook referrals, mobile payments and how musicians use social platforms.
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