Celebrities are often called on by companies to promote their products by inserting their use into their "real" lives, demonstrating to their fans that they use this product or that one. Apple has never really had to do that. Verizon has, and they are doing so again on behalf of Apple's Siri personal assistant product.
In the videos below (which unfortunately have not been released to the Verizon YouTube channel yet), you can see the two movie stars using Siri to make their lives easier.
