Secret’s new game plan is to just copy its competitor Yik Yak

Secret’s “dramatic” app update has arrived. The Verge has published an in-depth look at the confessional app’s attempt to relaunch itself after user downloads and app engagement plummeted. Secret now looks and operates a whole lot more like its rising competitor Yik Yak. Images no longer dominate the feed. Instead, it’s primarily text-based, with the pictures appearing as thumbnails. It has turned away from the media emphasis of its nemesis Whisper and has abolished the website that curated the popular Secrets.