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Sharp’s Upcoming E-Reader Set to ‘Rival the iPad’

sharp xmdf 20100720 600 1282721137

sharp xmdf 20100720 600 1282721137

Mikio Katayama, Sharp’s president, is a man not in the business of making weak-assed claims, touting Sharp’s upcoming e-reader as a rival for the iPad. Considering the iPad is much more than an e-reader (okay, not that much more), such a claim would seem ludicrous. But Katayama’s bold as hell. Katayama likes things extra-spicy. Likes shaking things up.

But while we puzzle over Katayama’s confidence, the Sharp e-reader is still turning out to be a pretty interesting device. Out later this year, the device will employ a colour display and utilize the new XMDF file format for e-books, which allows video and music alongside the text. Personally, I prefer e-ink, but then again, I’m not a big reader. What do I know.

The biggest rumour going around, however (and most head-scratching for an e-reader) is that this thing might support the same glasses-free 3D tech Sharp is also providing Nintendo with for its 3DS. It would stand to reason that Sharp would want to keep pimping this tech, but… for an e-reader? Wait a second, let’s pull back, here.

So we’ve got: a colour LCD screen, video, music, and 3D.

On a device aimed at people who want to read a book.

That’s supposed to rival the iPad.

Katayama, you are an intense man.

What do you think?

Avatar of Ty Dunitz

Written by Ty Dunitz

Ty is an illustrator who stays up too late and must wear glasses. You can follow him on Twitter if you want to (@glitchritual), but he's just gonna throw your stupid PR crap in the garbage, so don't email him.

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