Smartphone sales in Southeast Asia have exploded this year

The latest GfK data shows that smartphone take-up has passed the halfway mark in the overall handset market which includes basic feature phones, making up 55% in March across Singapore, Malaysia, Indonesia, Thailand, Philippines, Cambodia and Vietnam. Smartphone sales volume continue to break its own record month after month to reflect its continued growth of 43% in the first three months of this year compared with the same period in 2013. In value terms, the popular gadget generated nearly US$4.2 billion (RM15.6 billion) up to March this year – 25% more compared with a year ago.