Snapchat has started charging $0.99 for extra replays

The struggle to find a way to monetize your service is one that many startups are painful familiar with, and Snapchat is definitely one of them. Advertisements have been the company’s sole source of revenue for a while now, but that’s not nearly enough, especially when you’re dealing with a userbase as large as Snapchat’s. That’s why the company recently introduced a new feature that allows users to pay a small fee to replay any of the ephemeral messages that they receive. In-app purchases may be an unimaginative way to monetize, but money is still money.