Snapchat has been looking for a way to really exploit its potential as an advertising platform, and marketers have been excited to tap into the service’s wealth of users. During a chat in France this week, Snapchat CEO and founder Evan Spiegel made it clear that, while he wants the company to start making some serious cash, he doesn’t want it to become “creepy” in the process.
Snapchat wants to start making serious money without being creepy
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