Snapchat today announced plans to roll out its first advertisement to its users this weekend. The ad will appear in “Recent Updates” and will only be sent to US users.The company also revealed how its ads will work on the platform, at least initially. Ads can be ignored: Users will not be required to watch them. If you do view an ad, or if you ignore it for 24 hours, it will disappear just like Stories do.
Snapchat will debut its first in-app advertisements this weekend
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