Social media works. Here’s how it does according to Gary Vaynerchuk.

Wine. He always has some. He loves it and helps others to love it more. That’s his business but in many ways it’s his hobby now. He’s in the business of social media, and Gary Vaynerchuk has a lot to say on the topic.

Gary Vaynerchuk is a born salesman.

At 22 years old, he joined the family wine business, and grew the company, now known as Wine Library, from $4 million to $60 million in five years. But if there’s one thing he’s learned about being a good salesman, it’s that it isn’t always about selling. It’s about storytelling.