A special edition Mac Pro designed for the Product (RED) program was expected to bring in bids between $40,000 and $60,000, but the final “hammer price” reached an astounding $977,000.
Designated as Lot 27, Apple’s Mac Pro in a special red finish was auctioned by Sotheby’s today to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. The nearly $1 million dollar winning bid makes the Mac Pro the most expensive desktop PC ever built or sold, a wide margin ahead of novelty machines created by Japan’s Zeus Computer, built from platinum and gold, with moldings embedded with diamonds and priced up toward $750,000.
