Spotify has become far more than just a music streaming service

Spotify is no longer exclusively a music company, it’s taking a big step forward into the world of multimedia. Now the service will include both podcasts and videos, as well as some new technology geared towards runners who use Spotify while they’re out running. While many have questioned the wisdom of Spotify’s expansion, its clear from the company’s rapidly growing losses and the fact that Apple’s own music streaming service is launching soon that Spotify needs to do something if it wants to survive.