Surging popularity of pay tv in Europe

Pay-TV is skyrocketing in popularity all throughout Europe. Ninety-five operators across 25 countries in the European pay-TV market added 10 million subscriptions in the last 10 years. What will the next five years look like for this market? Pay-TV households will increase by 10.2 percent to 186 million between 2012 and 2017. During this timespan, cable services will decline by 4.9 percent while Internet Protocol Television (IPTV) services will increase by 35.9 percent. What’s the reason for this explosive growth? The growth of HDTV channels is part of the answer—since the end of 2009 until September 2012, there has been a 243 percent increase in the number of HDTV channels. Also, 66 percent of Western European pay-TV subscribers have access to operator-provided multiscreen services that offer interaction, user control, and simulcasting across multiple devices. Finally, the cost of IPTV and satellite service is 30-50 percent less than the cost of cable. Now, there are 95 pay-TV services in Europe, meaning that competition is fierce and intense. Customers often switch service providers as a result of poor customer service given by the provider. How do you stop the churn? It’s nice to follow up with people and not bombard them with too much contact. It’s also a great idea to match customer needs to products and services available. To read more about solutions available to slow the “churn,” take a look at the infographic below presented by ClickSoftware. click tv

Disclosure: Some of the links in this article are affiliate links and we may earn a small commission if you make a purchase, which helps us to keep delivering quality content to you. Here is our disclosure policy.

Brian Wallace
Brian Wallace
Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development, and content marketing promotion. The company is based in Louisville, KY, and works with companies that range from small businesses to Fortune 500.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular This Week
Similar Stories
The financial system is a playground for innovation, risks, and sometimes slightly theatrical behavior. In recent years, the sudden rise...
AI has come a long way, from being merely a figment of imagination in the minds of science fiction writers,...
Tesla’s Shanghai mega-factory in the Ling-gang Special Area started its operations with an opening ceremony, according to Tesla, which is...