Get people reading your blog through social signals
As bloggers we want our written articles to be seen, read and commented on. We want to provoke thought, teach something new, share news-worthy content with our readers and discover trends to connect us through the written word.
However, I have noticed that many will publish an article and then walk away and it makes me wonder why, why would you take the time to write something and not use the provided share buttons on the website or blog? (I hope we are past the stage of not having social buttons)
Discovery is only a part of the process, yes you added it to relevant categories and ensured there were tags/keywords to aid those who may be searching for your site online but the truth is, if you really want your article to be seen you need to up the ante using social networks.
Social signals is the future of SEO, having your written articles shared by other people will help it get seen better within search engines and since it is a more natural and authentic form of recommending an article, it is a favorable way for you to get readers to your blog.