“The Circular Economy” makes sense, hits home in the tech world


Take Make Dispose

There are very few environmental perspectives that grab our attention. In 2011, we know we need to recycle, to not litter, to buy green — the basics are already embedded into western thought. It still isn’t enough, as we seem to ignore the “inconvenient truth” about the environment, but there hasn’t been a strong message with actual solutions popping up lately.

This video by the Ellen MacArthur Foundation is a good start.

It is thought-provoking and bold, building upon the concept of licensing merchandise rather than purchasing it. When a washing machine goes out, for example, we would return it to the manufacturer (through eco-friendly methods of transportation, of course) and receive a new/refurbished one. Turning waste into assets makes recycling a more plausible concept, particularly with gadgets and physical technologies.

Every journey starts with a step. This one may prompt you to take your first.

1 comment
Leave a Reply

Your email address will not be published. Required fields are marked *

Sign Up for Techi's Special Newsletter

Newsletters are not just for grabbing attention. I promise to deliver the best disruptive technologies in your inbox once or twice a month.

You May Also Like

How to increase your Klout score

It can be said that watching your Klout score fluctuate daily is addicting. It’s definitely an everyday occurrence to login and check to see if the Klout score has gone…