The online ad industry has finally promised to make ads less annoying

With how popular ad-blockers have become recently, it’s clear that online advertisers are doing something wrong, and even though those mistakes have been pretty damn obvious to us for years, the advertisers themselves are only just now starting to understand that they messed up. The advertising trade association Interactive Advertising Bureau (IAB) even admitted as much in a recent blog post, where it owned up to the fact that the online advertising industry has “lost track of the user experience.”.