Microsoft’s efforts to close the sales gap between rival Sony and win the holiday season appear to be paying off, at least early on. According to data from market research firm InfoScout, the Xbox One was responsible for 53 percent of all console sales on Black Friday. Sony, meanwhile, only managed to capture 31 percent of sales with its PlayStation 4 on what most would agree is the busiest shopping day of the year.

Microsoft really wants to win this holiday season, and it looks like the price cuts and game bundles are working. The Xbox One dominated Black Friday sales, according to market-research firm InfoScout. Microsoft’s latest system made up 53 percent of all console sales on one of the biggest shopping days of the year. Sony’s PlayStation 4, meanwhile, managed to capture 31 percent. The Xbox One was on sale for $330 at a number of big stores like Target and Walmart, and Microsoft bundled it with big games like Assassin’s Creed IV: Black Flag and Assassin’s Creed: Unity. That helped gamers choose the Xbox One over the PlayStation 4, which was $400 bundled with Bungie’s sci-fi shooter Destiny or with the rereleases of Grand Theft Auto V and The Last of Us.