Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

There’s a new player in the virtual reality market

1 min read

It seems like everyone and their mothers is trying to cut themselves a slice of the virtual reality market while it’s still in its infancy, and Lenovo is no exception. Unveiled at the company’s big TechWorld event in China, the new Lenovo VR Goggle can work with most Lenovo smartphones by sliding them into a special slot on the headset and using them as a display, similar to how Google Cardboard works. While we don’t know anything about the price, Lenovo is expected to launch the headset later this year. 

Lenovo has entered the Virtual Reality race at its TechWorld event in Beijing today, with the introduction of the Lenovo VR Goggles. The virtual-reality headset works with Lenovo Android phones and provides an immersive experience by sliding the smartphone into the headset and using it as a display. The headset is made up mostly of plastic and features a dial on either side to independently adjust each lens and a dial at the top to bring the image into focus. The VR Goggles are similar in design to Oculus Rift and the Samsung Gear VR and like the Gear VR, there’s no touchscreen meaning you navigate on-screen controls using a handheld remote control. Pricing and availability is yet to be revealed but a representative told us that they should launch towards the end of the year. Interestingly, their debut will apparently not be in China with the representative suggesting that Lenovo will hold a global launch that kicks off outside its home country. The Lenovo VR Goggles require a Lenovo smartphone in order to work, which means the VR Goggles will only launch where Lenovo smartphones are sold. Considering that the company has little presence in the UK and USA, there’s very little chance they’ll launch here but with Lenovo owning Motorola, hopefully the company will also provide compatibility for Motorola smartphones.

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Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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