What separates Massdrop from other e-commerce companies is that it runs on something the founders of the company call “community-driven commerce.” The products that are sold on Massdrop are decided by the users, who discuss what they’re interested in and what they’re willing to pay for. Once enough users express their interest in a product, employees then figure out where to get enough of that product to meet demand, and are often able to pass group discounts onto the users by buying the products in bulk. It’s a brilliant idea, one that the company’s founders want to expand on by actually allowing users to help design the products they want through community collaboration.
This e-commerce startup wants users to design their ideal products
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