It’s common for tech companies to be targeted by journalists, and how these companies react to the oftentimes negative articles that’re written about them says a lot them. Some of these companies choose to downplay the articles while others like to simply ignore them, and then there’s Tinder, which decided to have a meltdown own Twitter where it posted several dozen angry tweets in response to an article published to Vanity Fair by Nancy Jo Sales.
Tinder’s Twitter feed read like a letter from a scorned lover Tuesday, as the dating app’s social media team reacted with more than two dozen tweets in response to a Vanity Fair article titled “Tinder and the Dawn of the ‘Dating Apocalypse.'” In its posts, Tinder singled out Nancy Jo Sales, the author of the piece, deploring her “one-sided journalism” and “incredibly biased view,” while defending its business as one that creates “connections that otherwise never would have been made.” Tinder is a location-based mobile application that allows users interested in one another to communicate. Sales’s article surveys the so-called “hookup culture” among 20-somethings and the apps that enable millions of people to use “their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida.” Tinder disagreed that the people interviewed for the story reflected its entire community, taking swipe after swipe at Vanity Fair’s reporting.