When Bob Lefsetz says something about the music industry, you should listen, as there are few people in the business as qualified and respected as he is. That’s why it should be disheartening for Apple to hear that Lefsetz believes Apple Music is doomed to fail, something that he’s been claiming since before the music streaming service even launched, and now has a list of seven reasons why he believes it’s going to fail. 

Bob Lefsetz is one of the most well-known and well-respected music industry critics in the business. He has worked with and consulted for major labels for years, and he pens a regular newsletter covering every aspect of the industry. With the launch of Apple Music earlier this week, Lefsetz has given the new service plenty of attention recently, as you might expect. But while many people are bullish on Apple’s new streaming music service, Lefsetz says it looks doomed to fail. In a note that hadn’t yet been published on Lefsetz’s website at the time of this writing, the acclaimed critic continued to tear into Apple Music. Even ahead of the service’s launch, Lefsetz believed that the service was ultimately doomed to fail. Now that it has finally debuted, his opinion hasn’t seemed to change. Lefsetz listed seven reasons Apple Music is already in serious trouble in his latest letter, and the first is the very nature of streaming music.