TrustedCompany is an e-commerce review system for emerging markets

Trust in online sellers is needed everywhere. To fill what it calls “the trust gap” for e-commerce companies in emerging markets, a Hong Kong-based startup called TrustedCompany has landed $1 million. The company, which previously raised a seed round of $250,000, says it generates this trust through customer reviews and ratings. The new Series A funding — led by Tengelmann Ventures in Germany with investments from 500 Startups in the U.S. and Malaysia-based Asia Venture Group — will be used to back product innovation, boost marketing and sales in southeast Asia and India, and jumpstart expansion into Africa and Brazil.