Microsoft has said that the Twitch app has “played a big role” in increasing usage of its latest console, the Xbox One. The app was updated with support for Twitch gameplay streaming on March 11th. It was revealed today that since the launch almost 23 million minutes have been broadcasted from Twitch on Xbox One. Microsoft said that 2.7 million minutes were broadcast on the launch day itself, the highest for a Twitch console app on its first day.
Sony and Twitch trotted out plenty of numbers since the PS4 launched with the streaming service, so it’s not surprising to see Microsoft start talking about 23 million minutes broadcast since last month’s launch, or how 30 percent of all Twitch broadcasts came from Xbox One on launch day. However, there is a catty little aside that’s worth a bit of scrutiny. “In its first week, 108,000 unique Twitch users tried their hand at broadcasting from Xbox One,” reads Microsoft’s blurb, “accounting for 22 percent of Twitch’s unique broadcasters in the same period of time. To put that in perspective, according to Twitch, it took another console a month to achieve what the Twitch app on Xbox One did within its first week.”
