Twitter is making every tweet ever made available to marketers

Once you take away the spam and trolling, Twitter is a gold mine of data that marketers would love to get their hands on, and with Twitter’s new Full-Archive Search API, they can do just that. Using technology it acquired after it bought social insight platform Gnip last year, Twitter has compiled every public tweet ever made and is making it available to marketers alongside tools that can help them analyze all of that data.