Once you take away the spam and trolling, Twitter is a gold mine of data that marketers would love to get their hands on, and with Twitter’s new Full-Archive Search API, they can do just that. Using technology it acquired after it bought social insight platform Gnip last year, Twitter has compiled every public tweet ever made and is making it available to marketers alongside tools that can help them analyze all of that data.
Twitter is opening up its entire archive of tweets to marketers via a new Full-Archive Search API. Back in April of 2014, the company acquired social insight platform Gnip, which is now the only place to access real-time Tweet data. Its Historical PowerTrack and 30-Day Search API tools helped its customers analyze archived posts for audience insights, and that capability is expanded today with access to “any historical public tweet” from the full nine years Twitter has existed. To be clear, it’s not a completely public archive you can access from Twitter.com; it’s an API meant to be integrated into marketing solutions. Twitter says this will help brands instantly look through the full data set and analyze patterns over the course of several years, or understand context when answering customer inquiries. For more on the Full-Archive Search API, you can read the technical support documentation here.