There’s nothing more boring than an airline safety video, right? “Put your own mask on before assisting others.”

Not so fast. Virgin America has put together a five-minute safety video that is sure to keep travelers’ attention while they buckle up and stow their luggage. It’s not just about safety, of course. A production like this has clear marketing value and so they’re taking it to Instagram to encourage flyers to share their own dance moves.

https://www.youtube.com/watch?v=DtyfiPIHsIg