#Video: Virgin America puts entertainment into airline safety

There's nothing more boring than an airline safety video, right? "Put your own mask on before assisting others."

Not so fast. Virgin America has put together a five-minute safety video that is sure to keep travelers' attention while they buckle up and stow their luggage. It's not just about safety, of course. A production like this has clear marketing value and so they're taking it to Instagram to encourage flyers to share their own dance moves.