It might not be the reason that they were at the convention in the first place, but it surely got a ton of attention from those who passed by.

At first glance this looks like just another model of an F1 race car, but something is a little off. What is it? It might take a moment to put your finger on it, but anyone who has ever gone rooting around in a computer will probably spot the telltale curves and points of hard drives — hundreds and hundreds of hard drives.