Viv Labs wants to create a Siri that can teach itself

A group of people who helped build Siri have managed to raise $12.5 million for its new startup, Viv Labs, which hopes to create a new digital assistance that’s much like Siri except that it will be able to teach itself. While the startup didn’t actually need the new capital but was very interested in working with Iconiq Capital which led the funding round and is a very influential group in Silicon Valley.