What is Line and why are people going crazy over it?

A new store has opened up in Harajuku, the center of youth culture in Tokyo. What’s so special about this store you might ask and how is it relevant on a tech site? Well, the new store is called Line Friends and is owned by Japan’s fastest growing social media giant, Line. The app may fall far behind the likes of WhatsApp in the West but in Asia, particularly Japan, Line has transformed into a cultural phenomenon that the youth in the region practically worship.