What would Microsoft purchasing Yammer mean for its users?

Seamless social connection

Product integration

Greater reach to target audiences

When it comes to acquisitions, there is always a certain degree of risk involved, and this is a factor Microsoft knows all too well. Having said that, this looks to be deal that will work out for both parties. But if Microsoft plays its cards right, it will be the users who are declared the real winners. And isn’t that how it should be?