Samsung has made its play for our wrists, and it’s a doozy. Its showy unveiling of the $299 Galaxy Gear was clearly designed to position the smartwatch as a hot lifestyle gadget.

The company showed off a slew of Gear features that work from the start—taking photos, speech commands, counting its user’s steps. And more features are in the offing. But one big thing is missing: Consideration for how people will actually use this device.