Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
blogging 1 blogging 1

Why I Might Be Out Of A Job Soon

blogging 1

I have been blogging professionally for nearly five years — it has been my sole source of income. It isn’t by any means an easy career decision, but I make it work for me. But, as they say, all good things must come to an end, and I fear that the day of the professional blogger is no different.

For now, I’m in good company: 34 percent of bloggers who participated in Technorati’s State of the Blogosphere in 2010 revealed that they partake in this blogging endeavor on a full-time or part-time basis, meaning there is money to be made. Blogging is also incredibly popular in the States, where 33 percent of respondents noted that it was where they resided.

Clearly, there is no shortage of people who are blogging and making a living from doing it. The statistics paint a bright picture for the near-term future, and many would assume that everything is fine.

But I have my reservations.

I am by no means ignorant to future trends. I know that Facebook, Twitter, and those of their ilk are eventually going to take over. It’s not a question of if, it is a question of when. However, it is not easy to face reality when it could mean the end of an entire line of work. After all, this is my job and my future!

The Growth of Social Media

I know, you know, and everyone else knows that sites like Twitter and Facebook are the future. The number of Facebook users who are active and engaged alone are astonishing. The number will be well over 600 million in time, almost twice the amount of the U.S. population, and more than the entire North American continent.

These sites appeal to the masses because of their ability to keep everyone connected. Facebook is a prime example: you are always connected to your closest friends, even when you are not physically near them. Twitter is similar, but it makes strides in connecting you to the world of news and information.


Not only do these sites keep its users connected, they are also doing their best to encourage users to share information. After doing some quick research, many people who are my friends on Facebook post videos, comics, infographics, and other forms of media — I might also be treated to some political ramblings once in awhile. But to see a link posted to a long-form article is nothing short of a miracle.

That is no mistake, but it is ironic.

The Internet used to contain primarily text when it first came into existence. It was the media of choice because Internet connections could only sustain such type of information before things got incredibly slow. Of course, broadband changed all that, so images and music became all the rage. Only recently are we seeing even faster connections and video streaming becoming popular.

But it all began with text. And now we are amidst the next computing revolution. This one just so happens to be taking place in the palms of our hands. Unfortunately, text might not be the format of choice this time around.

Mobile Revolution

Nowadays, it is all about 320 x 480. This is one of the most common amount of pixels displayed on smartphones (with higher-end phones having significantly more). Filling those pixels is not difficult; presenting meaningful content on them is. Just as screen sizes are shrinking, our patience with information does the same.

Reading a novel on a smartphone really isn’t ideal. Reading thousand-word articles isn’t either. There is but only so much information that can be displayed on these tiny devices before the user becomes uninterested or overwhelmed. And even if you do convince a user to invest time reading something meaningful, by the time the user gets drawn in, there is sure to be a call, text, tweet, or status update inbound to distract the user.

This is why the way we present information is changing.

ipad 2 white

Instead of long, drawn-out forms of content, creatives are now being asked to create new content that can adapt to the changing times. This means producing shorter videos, shorter articles, and shorter podcasts. Webpages are also decreasing in size. Some are taking to it better than others — like film shorts on Vimeo and YouTube. Others, like print newspapers, are still struggling to make the adjustment.

Furthermore, while people are consuming content on these devices, they are producing it, as well. Writing long-form content isn’t practical without a keyboard and screen (I should know… I’ve tried it before). Producing a 30-minute video on a mobile device isn’t exactly appealing either (although I’m sure we will read a story one day of someone who produces a feature-length movie from a mobile device). But the content itself is adapting to our technology, and it shows: the average length of a YouTube video is a paltry 2.7 minutes — try selling that to those who have been accustomed to two-hour-long feature presentations.

So, where does the almighty blog fit in with these developments?

The Future of Blogging

Blogs will still have their role to play. The act of blogging, in a way, is little more than an act of communicating. When people blog, they are actually communicating to their audience. Blogs just so happen to be a platform for which users voice their opinions to the world, inviting others to come and read.

But platforms like Twitter and Facebook do a much better job of giving its users direct access to eyes and to people who can be easily engaged. Call it more efficient, intimate, or involved… but social media is the prime medium to reach users.


But blogs — and informational websites in general — will remain a tool for providing information to people. In that way, blogging, as profession and hobby, isn’t doomed. Blogging might serve a different purpose in the future. Blogging will likely become far more commercialized than ever before, and it might be viewed more like the print industry of today: an industry that seeks profit from information.

For the typical Internet user, blogging won’t be the “thing to do” anymore. And that is fine. These people will be engaging with other users on existing platforms like Facebook, YouTube, and Twitter and new platforms like Beluga. When they seek information, they will either get it from blogs directly for from their friends who share it on social networks. But blogging will go on.

Just as the print industry is going through dramatic transformations to survive, the blogosphere will do the same. It might be awhile before it happens, but be assured that it will come. When it comes, however, you can expect that many people will lose jobs and much money will be lost. But those who are willing to adapt, things will be just fine.

  1. Hey James,

    Really interesting insights on this! I think it’s interesting that you draw a contrast between print & digital and pointing out that we are getting impatient with drawn out formats.

    I think the real game changer for bloggers is going to be taking a pragmatic approach to content creation/release. So many pro bloggers (anyone who makes money blogging) write random, scattered content that you can consume for free and when you want to receive it pragmatically, you have to pay for a course/book/pdf.

    The other point that I think is important to draw from recent ‘bubbles’ (I firmly believe SM/blogging as a business will be the next bubble) is that the truly gifted agents of the industries that popped continued to prosper even though their industry as a whole imploded.

    Consider the craftsman home builders, the value-added real estate agents, the strong community banks. All of these people found ways to continue in their fields and prosper even though all around them their colleagues who got into that industry to make quick money rather than learn a trade, went bankrupt, out of business or to jail.

    This is where the professional bloggers are going to need to sit, in the space of being indispensable & continually trying to stay ahead of the curve.

    Great post man!

  2. I just came here from Twitter and read the whole thing through. Which in a way is ironic! It does show, though, that blogging is by no means dead. Bloggers just have to adapt their content — and their design — to encourage people to read as much as possible.

    I wrote a post on my blog a while ago called “Statistically, You’re Not Going To Read This” . I wrote it after I had a competition in a previous post where you had to comment to win, answering a question. Of the people that commented, only a handful actually read the whole thing and thus entered the competition. When I put the text in a bright yellow box, suddenly people read it. Design is the thing that plays a role more than content these days. A good design means people will read, a bad design and your content won’t get touched.

  3. I call it natural selection in the marketplace. Wake up, you now must get a real job and stop living off donuts and world of warcraft…..professional blogger–as if.

  4. Good points but I think blogs are what drive Facebook and Twitter content sharing. Most of the shared stuff doesn’t come in the form of notes or statuses, but links, tweets and likes to web blog pages. Your point about mobile phones stands well though. As a web developer, no longer are we trying to go bigger and be more creating on the PC end of things, but gear sites to be more mobile friendly. As a result, it kills the 1000 word articles or 1/2 hour videos, for snippets of short stories and 1 minute vids. Sad.

Leave a Reply

Your email address will not be published. Required fields are marked *

Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use