The internet world is still talking about Facebook’s $1 billion purchase of photo sharing service Instagram, which marked the biggest acquisition in its eight year history. This deal surely resulted in a nice payday for the people behind Instagram, but why Facebook? Why not other players in the social space, namely Twitter or Google+?

Well, Twitter expressed that it wanted to buy the service, but decided to pass. Google flat out said it wasn’t interested - sure. All that aside, Facebook and Instagram is just a better fit. Here’s why:

The user experience

Mark Zuckerberg

With the expertise of Instagram now on its side, the company will finally have the opportunity to get it right. Instagram may be no internet giant standing next to Facebook, but the 30 million users it was able to attract in less than two years is nothing short of impressive and says a lot about its ability to deliver a quality experience.

Everybody wins

initial public offering

The Instagram team, in particular, has the opportunity to become a valuable commodity in what could soon be one of the world’s most powerful companies. It’s a win-win.

Meant to be

YouTube