Yahoo is no longer honoring Do Not Track requests

Last week Yahoo announced that it would no longer be honoring Do Not Track requests from browsers accessing the search engine and associated services. The move comes as the company attempts to provide a more personal experience to users, bringing policies in line with other companies that ignore Do Not Track requests such as Facebook and Google. This comes as a reversal to previous statements made by the company who claims to be “the first major tech company to implement Do Not Track.”.