Yelp will soon be allowing video reviews on its app

Shaky smartphone videos are coming to Yelp. The popular business review site on Wednesday told Business Insider that the app will soon introduce a video component, allowing users to upload short clips in the same vein as Vine. Yelp’s product manager, Madhu Prabaker, said the new feature is meant to help reviewers better capture the ambiance of a restaurant or business the way a picture couldn’t. “It will be a reward for business that go to great lengths to achieve a certain ambiance,” Prabaker said.