You don’t need Jean Claude Van Damme to make B2B work
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While viral videos get all of the attention, it isn’t necessarily the best way to go about marketing for businesses servicing B2B.

I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57M views and counting for Volvo Trucks.

Source:
http://socialmediatoday.com/ardathalbee/1977576/viral-not-game-point-complex-b2b-sales

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