ZTE adopts a redesigned logo as part of a broader strategy change

ZTE has recently started to undergo a change in business strategy that the Chinese smartphone manufacture hopes will drive more innovation and grow its market potential. The first visible change to come this strategy is the company’s redesigned logo, which drops the blocky English lettering and Chinese symbols in favor of just three rounded, more streamlined English letters: ZTE. 

ZTE Corporation (“ZTE”) today unveiled a redesigned logo, presenting a new corporate identity that is aligned with the company’s strategy to focus on transformative value-added M-ICT innovations for consumers, carriers, enterprises and organizations as mobile connectivity and cloud-based technologies reshape the digital landscape. Under ZTE’s M-ICT strategy, the company is committed to its mission to drive innovations in telecommunications, enterprise computing and consumer devices to help customers adapt and thrive in the era of intelligent, always-on connectivity. In the M-ICT world envisioned by ZTE, the inexorable growth of mobility will equip a plethora of new devices and objects with the capability to connect and communicate with each other or with humans in real-time. The new ZTE slogan, “Tomorrow never waits”, reflects the company’s ongoing commitment to providing customers with access to technology solutions that will define the future.