Businesses can't hide from social media wrath

Angry Customer on Social Media

There was a time when an unhappy customer was an unhappy customer. Best practices said to deal with their concerns, empathize, try to fix it, and if you couldn’t move on. Today, the last step has changed thanks to social media. Customers are empowered to be able to voice their concerns to a much wider audience than ever before.

The old saying was that an unhappy customer will tell 10 people. Today, they can tell 10 thousand with the click of a few buttons. At the very least, they can tell their friends, family, and co-workers by simply posting their disgust on Facebook. The game has changed.

This infographic by AMEX comes to us from New Orleans Chevrolet and shows some interesting statistics about how people are using social media to voice their concerns. You can download a PDF of the graphic here.

Social Media Raises the Stakes
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Written by Scarlett Madison

+Scarlett Madison is a mom and a friend. She blogs for a living at Social News Watch but really prefers to read more than write. Find her on Twitter, Facebook, and Pinterest.
SEE MORE ARTICLES BY "Scarlett Madison"

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