This is a topic that has been covered so many times that one might wonder how it keeps popping up.
About the Author
JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It's frustrating to businesses and annoying to bloggers, but at the end of the day there's one simple truth: whatever worked yesterday may not work today but may work again tomorrow. That's Facebook. It's social media in general from a business perspective. There are three dynamics at work and they rarely do more than lightly influence the other two:
With so much "posting turmoil" in the strategy tsunami of social media marketing, it's no wonder that there are major points of confusion. There was a time, for example, when businesses were told not to post on weekends. Today, depending on which study you read and whose advice you take, there is evidence that the weekends are exactly when businesses should be posting more. Go figure.
There have been numerous studies and infographics on the topic, but the one below by Pagemodo does a nice job of giving "JD-Approved" advice on posting times, styles, and frequency. One major point of contention, though, is that the advice to post 2-3 times a day should not be considered a general rule. It all depends on your goals, of course, and unless your goal is strictly branding, this is not the appropriate frequency. Otherwise, the data is sound.
About the Author
JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.
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