With more than one million smartwatches sold, what’s next for Pebble?

As usual, Apple and Google have garnered the majority of the attention regarding smartwatches these past few months despite the fact that Apple hasn’t even released its device yet. Pebble, on the other hand, was one of the first companies to enter the market and has already managed to sell more than a million devices. Now CEO Eric Migicovsky has revealed in an interview that the company plans to release improved, more mature products this year. 

While Google and Apple have been getting the lion’s share of attention for smartwatches lately, indie darling Pebble has been quietly soldiering on, improving its product and selling watches. In an exclusive interview, CEO Eric Migicovsky revealed that the company shipped its one millionth Pebble on December 31st of last year. That’s more than double of what Pebble reported in March, indicating that price cuts and new feature additions later in the year successfully boosted sales figures. Pebble’s biggest and most visible competitor so far has been Google’s Android Wear, which launched in the middle of 2014 and is found on devices from Motorola, Samsung, LG, Sony, and Asus. Google has yet to reveal how many Android Wear watches have been sold in the six months or so it has been on the market, so it is difficult to determine if the platform is a success or not. Samsung allegedly shipped 800,000 of its Galaxy Gear smartwatches back in 2013, but the company has been mum on more recent figures.