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13% of all opened emails are read on iPhones and iPads

iphone and ipad

Many believe that email is dying. Apparently, it isn’t. We’re communicating more through other means such as SMS, social media, and IM, but despite being clunky and having and “old-tech” feel, people still rely on email and read it every day. In fact, it’s estimated that there will be 3.8 billion email users worldwide by 2014.

According to information collected by Litmus, the iPad and iPhone account for 13% of all emails opened. That’s not to say that 13% of email users have iDevices — it’s more likely less than 1%. It simply means that Apple device users receive and read more of their emails on their devices rather than through webmail or desktop options.

While desktop email clients such as Outlook and Apple Mail have maintained a steady hold on usage because of their business applications, webmail is dropping dramatically thanks to the mobile device infusion into the marketplace. This infographic explores all three options and dives deeper into the statistics. As the world continues to move towards mobile devices as primary connections to email, social media, and all forms of digital communication, can the current webmail leaders, Yahoo! Mail and Hotmail, continue to be webmail-only?

Email Infographic

4 comments
  1. More often I read mails from my iPad. These are such interesting graphs published by Litmus. Really good info.

  2. More often I read mails from my iPad. These are such interesting graphs published by Litmus. Really good info.

  3. That is really right that people are now using their iphone and ipad or other smart phones for email reading and also for writing too. Its been a great time now for really use of technology in this way.

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