How mobile advertising is changing the game

Since cell phones were released in 2006, mobile advertising has grown to a $64 billion a year industry. It’s projected that in just a couple of years, over half of all advertising dollars spent will be spent on mobile advertising. Considering less than $1 billion was spent on mobile advertising in 2006, that’s a pretty rapid growth rate.

Perhaps one way to account for this rapid growth, aside from the fact everyone and their 6 years old has a smart phone now, is the marked improvement in mobile advertising. When mobile advertisements first rolled out, they were banner ads that had been adapted from the standard web. Most people ignored them, and 38% of clicks, it was discovered, were accidental. They are not effective, and they have the lowest click through rate of any mobile advertising medium.

Now there are several ways to advertise on the mobile web. Interstitial ads are clearly distinguishable from their surroundings, but something like an app launch ad is highly effective. In fact, app launch ads can have three times the click through rate as a typical full page mobile web or app ad. Learn more about the rapid evolution of mobile advertising from this infographic.

Infographic and featured image courtesy of StartApp

How do you use performance based advertising for recruiting?

Performance based advertising is based on results, and who doesn’t like getting results? When you pay based on results, you can actually end up saving money. Now it is being applied to job applicant searches. Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you can target your search with performance based job advertising.

There are two ways to apply performance based advertising to job applicant searches. The first is to use a pay per click model, where you pay for each click the link to your job posting receives. This may not be the best model, though, because it doesn’t necessarily guarantee results. What you want is lots of applicants, not just lots of clicks.

Enter pay per apply performance based job advertising. In this model, you only pay for actual applicants. This can make your hiring process significantly more effective. There are several job posting sites that use this model to get better results for your job applicant search needs. It can also drive down the cost per hire rate for job applicant searches. Learn more about performance based job advertising from this infographic. You might be surprised how effective it can be!

Infographic courtesy of Recruitics, featured image courtesy of freestockphotos.biz

Superman battles Lex Luthor, the Internet battles sharks

It goes without saying the internet rules every aspect of our lives — including aspects that don’t immediately come to mind, such as shipping, healthcare, and utility and electrical systems. So even though we rely on the internet for so many things, like the citizens of Metropolis rely on Superman, the internet has more weaknesses than kryptonite. One example being sharks.

The Internet relies on 550,000 miles of underwater cable to transmit 99% of international data. Outages can occur when these cables are shredded by earthquakes, ship’s anchors and you guessed it, sharks. Luckily, Google is reportedly developing a “shark repellent” device to deter those underwater killers. In the meantime, communications connecting the globe are fragile.

Hardware issues and coordinated attacks also spell disaster for the net. Traffic for the internet is routed through 30 Internet Exchange Points (IXPs). Hackers can disrupt service by hit IXPs, ISPs and even iOS, though malware attacks target Andriod-based mobile devices 78% more.

So what happens if large-scale attacks were successful in taking down the internet? So much of modern life is dependent on the net that it’s hard to say. Read on in this infographic to learn more about how the internet isn’t as invulnerable as a caped crusader.

Infographic Courtesy of Liquid Networx

Featured Image Courtesy of FreeStockPhotos.biz

Your data might already be breached

If you think hackers aren’t trying to infiltrate your business or organization, you are probably lying to yourself. The average data breach lasts 205 days before it is detected and stopped and the average cost to clean up the mess is $5.5 million. If your company or organization doesn’t have that kind of money to throw away on something preventable, there are steps you can take to prevent a data breach from going undetected.

There are lots of software and firewall options out there that can stop data breaches in their tracks, but there are still plenty of ways hackers can get around them. One of the most popular ways is to steal employee credentials or even their mobile devices. That’s why monitoring employee activity is so important.

Most data breaches take place in the healthcare, business, and government and military sectors, but anyone on the web is susceptible. With data breaches, it’s not a matter of if but rather a matter of when. Learn all about data breaches and how you can protect your company or organization from this infographic. You might be surprised how common and far-reaching data breaches can be! If you discover them early, you can limit the damage.

Infographic and Featured Image Courtesy of Bitglass

Is your password secure?

We all know the old rule of never recycling passwords, but how many of us actually follow this advice? In a world where people are still using the word “password” as their password, it’s no wonder that data breaches are a common occurrence.

About 65% of people use the same passwords for all their accounts, so it seems that convenience is a higher priority than safety for many. This classic password mistake isn’t just exclusive to individuals, however. Big and well knows businesses everywhere are guilty of skimping out on their password department.

A recent data breach from a large corporation compromised the salary information of 30 thousand employees. Their IT department was revealed to have kept sensitive login information for the company’s accounts under the label of “passwords.” Other passwords belonging to the company’s social media accounts were stored in other equally terrible folders like “Facebook login password.”

How safe are your company’s passwords? Take a look at this infographic from LogMeIn for more on how poor passwords can become a huge liability to your business. Thoughts or comments about password security? We’d love to hear what you have to say so join in on the discussion in the comment section.

Cover Photo Courtesy of Free Stock Photos

Infographic Courtesy of Meldium

OpenStack: the last IaaS you’ll ever need

There are a lot of advantages to using the cloud in business. For starters, you don’t have to buy or maintain servers and equipment, which means you don’t have to have a giant office space. Without all the equipment you will have a more flexible work lifestyle, since all you really will need is a computer and an internet connection. This means you can offer a flexible workplace to your employees as a job perk. Finally, you only have to pay a set fee for access, which keeps your operating costs predictable.

There are currently a lot of options for the public cloud, but not a lot for the private cloud. All that is about to change, though, as industry leaders and newcomers have come together to create OpenStack. OpenStack is an infrastructure as a service private cloud platform that has been developed by some of the greatest minds in the tech industry. Big names such as IBM, HP, eBay, and Intel have worked on OpenStack, but there have also been several brand new companies that have formed to work on this platform. Among the new companies are Tesora, Nebula, Simplvity, and many others. Learn who is contributing to OpenStack as well as who is influencing it from this infographic.

making-sense-of-openstack-in-the-juno-release-november-2014_546d03ad77086 — Infographic and Header Image courtesy of Tesora.

Learn to selfie like a pro

Thanks to social media and smartphones, selfies are a part of our daily lives, whether we take them or not. As the old adage goes, if you can’t beat them, join them. If you want to jump into the selfie game but you’re not sure how, check out this infographic. It contains everything you need to know about how to take nothing but the best selfies.

For starters, there should be a reason behind your selfie, such as a new shirt or a face tattoo. Posting numerous selfies without a good reason usually just causes people to scroll right past.

Next, learn all about apps and special equipment. You can do a lot of editing right on your smartphone if you use the right tools. Pay attention to lighting and composition, as well. No one likes dark selfies you took in your bathroom. Just don’t.

With a few simple instructions, you can take and post the most amazing selfies possible. You can even use a tripod and a zoom lens to create selfies that are more like works of fine art. Learn more about how to improve your selfie game from this infographic. Be sure to share it with your friends so we can end the epidemic of bad selfies once and for all.

Cover Image Courtesy of http://www.freestockphotos.biz/

Infographic Courtesy of Adorama

Don’t forget to back up that data

A recent study from Acronis has shown that most people value their data over their mobile devices. This isn’t hard to believe as smartphones and tablets are replaceable, while pictures, files, and music are not always replaceable. So of course, since we value our files so much, wouldn’t we back them up often just in case they were to get lost? The obvious answer is “yes” but it’s not that simple. Nearly 40% of people have not backed up their files in over three months or even ever backed up their files at all. Only 24% of users back up their devices and data regularly.

Let’s face it: accidents happen. Files get mistakenly deleted or lost, viruses creep up on us, and phones get stolen every day. What if all your files and personal items were on that device? If you never back up your data, it’s likely you won’t see them ever again. But through frequent and reliable back ups, getting access to your files is simple and easy when the time comes.

Have you ever lost all your data? If so, what did you do? Let us know in the comments and don’t forget to like and share with your friends. Check out the infographic below to learn more about backing up data.

Infographic courtesy of Acronis

Data Backup image courtesy of SaphhireSEO

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