Amazon Prime Instant Video has quickly risen from an incentive to buy Amazon Prime to one of Netflix’s biggest competitors. Amazon is becoming very invested in this service and has even started to team up with various Hollywood studios, as well has some important technology companies, to bring 4K Ultra HD content to Prime members before 2016.
Amazon today announced that Prime members and customers in the US, UK and Germany will be able to watch titles in High Dynamic Range (HDR) this year. Amazon Originals will be the first to arrive in HDR video quality later this year. Amazon is working with Hollywood studios, leading technology innovators and global consumer electronics companies to bring Prime members and customers an unmatched HDR experience in 2015. “4K Ultra HD picture resolution was just the beginning—we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality,” said Michael Paull, Vice President of Digital Video at Amazon. “HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video.”
