Amazon made a splash, mixing computer minds with online stores using “Help Me Decide.” This trick hopes to make buys easy, giving folks reasons why a thing fits them. It uses clues from your clicks and hunts to guess what stuff fits what you want now.
Like, if you seek camp stuff and peep bags, stoves, boots, it might show a tent for four that works all year. It tells why that tent hits your sweet spot. This trick starts with the price you are eyeing, but can creep to deals or splurges if you say so.
The thing pops up when you eye many like-things or hide in the Keep shopping for a spot. Daniel Lloyd, a boss at Amazon, says Help Me Decide cuts time and makes choices clear. He adds that AI tips products, and Amazon aims to make shopping zippy and smooth for all.
In the back, Amazon taps tech to juice this trick. It wedded talk-smart machines with Amazon Web Services tricks like Bedrock, OpenSearch, and SageMaker. These things let the gizmo check buys, get what you want, and spit out tips fast.
The feature is popping up in the United States through Amazon’s app on iPhones and Androids, plus online, too. It keeps up Amazon’s calm reveal of AI helpers, planned to make shopping online more like a chat and just for you. Throughout last year, the business dropped in a bunch of close ideas. Back in 2024, Amazon sent out Rufus, an AI helper that tries to solve what you ask about items. After that, it put out AI shopping helpers for over 100 kinds of stuff, so folks can check things out and pick smarter.
Just this year, Amazon started giving out sound bites of what people say about items, so shoppers can get the gist without diving into walls of words. And back in September, the biz sent out Lens Live, a trick where you point your phone at a thing to pull up similar items on Amazon quickly.
These tricks show how Amazon is flipping its shopping scene from just hunting for things to a smart talk session. The Help Me Decide part fits nice in this plan. It doesn’t just say what to get, it says why it’s a good match, which calms the worry that tags along with online shopping.
Amazon’s new love for AI also shows the bigger race in the tech world. Big names like Google, OpenAI, and Perplexity are also cooking up AI shopping tools to lead folks and get more buys. Still, Amazon’s leg up is its deep data world, mixing years of what users do, what they say about items, and how they buy stuff.
With “Help Me Decide,” Amazon seems keen to cut down aimless browsing and push tailored, clever tips. This signals that online shopping’s path will hinge on AI’s skill to grasp desires, aiding shoppers to buy with certainty.
